Carol “BUTTERFLi Tia” Dunkley  - President


"She believes with God in the midst, all things are possible. It's with that belief, she always steps out in faith."

Carol “Butterfli Tia” Dunkley is a native of Kingston Jamaica. She migrated to the United State as a young girl with her mother and siblings, where they settled in New York. Tia currently resides in Westchester County, NY with her husband, children and her granddaughter. Tia enjoys reading, helping others, gardening, sewing and traveling. 

Tia prides herself on building a sustainable brand by doing what it takes to bring a refreshing change to the fashion and entertainment industry. She has paved the way for her dreams to flourish and is unlocking her purpose. Butterfli Tia is the CEO of multiple businesses including Fachion Bloc LLC, 2-A-T Designs LLC, Westchester Kids Roc Organization, The Butterfli Wings Foundation and the Unlabelled Awards.  

Fashion is her life and for her, the dreams that were once childhood daydreams has now become her reality. Even though she still has a long and beautiful road ahead, Tia is excited to be living her dream and pressing forward with passion and excitement. Butterfli Tia’s previous events include the Emerge Fashion Show, Homecoming Events in St Elizabeth, Jamaica, Fashion Fabulosity Charity Fashion Event, Fachion Bloc Pre-Fashion Week Kickoff and The Westchester Kids Roc Show. She as also participated in many other fashion shows as a Designer.


A portion of proceeds from the 2018 Unlabelled Awards will go to The Butterfli Wings Foundation.  It is one of her most passionate platforms. The Buttefli Wings Foundation is a non-profit organization dedicated to helping homeless children reach their full potential by tackling the causes of poverty. Poverty is a huge factor in the lives of children in the United States and the Caribbean, disabling them from attending school. Since 2002, the Butterfli Wings Foundation has worked to help each and every child explore and experience life to their fullest. One of the foundation's most heartwarming accomplishments over the years has been ensuring that as many children as possible on the island of Jamaica receive a gift for the Christmas holiday. 

Philanthropy work is something Tia is extremely proud of and is honored to be in a position where she is able to assist others in need.

Tia has long felt that there are many individuals behind the scenes who have worked extremely hard and do not get the recognition they deserve. By creating the Unlabelled Awards, she has created a platform for those unsung heroes. Tia attributes her success to a wonderful support system which includes her mother Avis Dunkley, husband Kevin Gayle, her daughter Idrissa-Aisha and best friend Marion “Clover” Patterson and Kay Starr

Kevin Gayle - Vice President


Kevin Gayle, Co-Founder, was born in Kingston, Jamaica. He moved to the United States at the age of 10 years old with his father. Kevin grew up in Bronx, NY and was raised with love by his paternal grandmother and aunts, which he credits with molding him into the man that he is today. 

Kevin considers himself someone who is laid back, loves to cook and is a hard worker. Kevin has been an employee with Delta Airline for over 17 years. Kevin spends most of his time traveling with his wife “Butterfli Tia”. When he is not traveling, he is working or spending time with family in Florida. 

He is his wife’s biggest supporter and loves to see the passion she has for what she does. They are a team and will be there to support each other in whatever they choose to do. Kevin is quoted as saying “I’m the quiet laid back one and she’s the outgoing one and I love it!”